Guerilla Marketing. A campaign based on social and environmental responsibility, Velvet Eyewear is staged to appease young women in college and the workplace. With a small budget in hand, the idea was to capitalize on unconventional forms of advertising and marketing.
Outdoor. Sand and ice sculptures. Trimmed hedges and flower formations. Statues erected from salvaged materials––while these alternative methods of communication complement Velvet's commitment to environmental responsibility, they also catch the eye.
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