The task Doll up and create ongoing content for the Office, Office for Business, and Excel social channels, including
Facebook, Twitter, and Vine. With audiences as different as stripes and polka dots – Excel by far the coolest and Office for Biz painfully dry – unglamorous challenges were aplenty and opportunities to coin terms like "excelligent" streamed like ribbons and curls.
Vines I conceptualized a Vine series that demonstrates how features within Office might translate into real life. Here are a few scenarios I contributed. The full series can be viewed here.
Facebook The content calendar: an exercise in timeless content. I generated post copy for articles and inspirational quotes, came up with tips & tricks content, "that moment when" scenarios, entertaining word descriptions, and the list continues.
Twitter It's not 140 characters – if you're lucky, you'll get 117. But a lot of the time, it's only 93. This is the frustratingly awesome challenge of Twitter and tailoring content to size.